Bella Napoli Restaurant Case Study

Module: Marketing A case study on Bella Napoli Restaurant INTRODUCTION Bella Napoli is an Italian eating place that capable its doors in 2005 in Clonsilla, North of Dublin. It takes its name from a minor town of 25,000 inhabitants, situated above the Amalfi coast, in the nation of Salerno, southbound of Italy. It praises itself for making possibly the best pizza in the country. In 2007 it extended its premises by opening a subdivision for its new pull out business. MISSION Bella Napolis burster is to get out its customers with a unique experience by enjoying the tastefulness and healthiness of its freshly made food, including homemade pasta and pizza, in a sedate and friendly atmosphere. MARKET Bella Napoli operates in the supply industry. Given the current sparing downturn, many customers argon teddy from restaurants to take-away, which offer a cheaper alternative. The take-away division is strongly benefiting from this trend. CUSTOMERS Bella Napoli targets residential families living in the area, which intend a large harmonise of its customer base. These families are put to upper class, with a expendable income in excess of 25k. plenty working in the local businesses and in the nearby business concern Parks are much attracted by the early hushing menu.

SUPPLIERS They currently have 3 suppliers: 2 delivering food and 1 delivering drinks. Given the high cast of food and drinks suppliers in the market place, Bella Napoli deep renegotiated the terms with its suppliers by getting better pricing conditions. THE selling MIX As part of their trad e strategy businesses analyze the selling m! ix, often referred as the 4 Ps, i.e. product, price, place and promotion. The service industry has an excess 3 Ps: people, processes and forcible evidence. To achieve its objectives, Bella Napoli has developed a strategy, by apply the marketing mix: Product is anything that can be offered to the market for attention,...If you need to get a full essay, order it on our website: BestEssayCheap.com

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